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An empty boardroom high above Dubai at blue hour, amber lights over a long walnut table, the city's towers beyond the glass.

Bitcoin treasury company · Dubai

Crypto & AI, maxed out.

ASC holds bitcoin on its own balance sheet — and turns what it learns into research, education and advice for companies that want to do the same. With the AI software and web presence to run it.

  1. 01Treasury & Education
  2. 02AI Software
  3. 03Web & Marketing

Our own treasury

We hold
what we teach.

ASC is a bitcoin treasury company. Our reserve sits in bitcoin on our own balance sheet, governed by the same kind of policy we write for clients. Every framework we teach has been run on our own money first.

  • Skin in the gameWe live with the volatility, the custody choices and the audit questions — not in theory, every quarter.
  • A living case studyOur own treasury is the first case in every course and every research note.
  • Rules before convictionConviction is not a policy. We show how to write limits, roles and reviews that hold in any market.
ASC treasury · ledger
Reserve asset
Bitcoin
Held by
ASC Digital, on balance sheet
Governed by
A written treasury policy
Horizon
Long term
Rule
We teach nothing we don’t run

The plan

Research leads.
Advice pays.

A flywheel, not a funnel. What we learn from our own treasury becomes research; research becomes teaching; the people we teach become clients; repeated client work becomes software. Each turn makes the next one cheaper.

  1. Hold
  2. Research
  3. Teach
  4. Advise
  5. Build
  1. 01Now

    Hold & research

    Run our own bitcoin treasury and document everything: policy, custody, accounting, the hard quarters. Publish research notes for founders and finance teams.

    Earns Research subscriptions · credibility

  2. 02Now

    Teach

    Turn the research into executive briefings, board workshops and a professional programme for finance and treasury teams — in English and German.

    Earns Course and workshop fees · a trusted audience

  3. 03Next

    Advise

    Sell the knowledge as consultancy: treasury policy, risk scenarios, reporting readiness and counterparty due diligence — fixed-scope projects first, then retainers for quarterly reviews.

    Earns Projects · retainers

  4. 04Later

    Build

    Package what every client needs into software — treasury dashboards and an AI copilot on their own data — while Roman’s team brings the next clients in through web and research.

    Earns Software subscriptions · web projects

Portfolio

Three practices.
One stack.

Each practice stands on its own. Together they cover the whole stack of a modern company: the reserve on the balance sheet, the software that runs the operation, and the brand that sells it.

  1. 01 Room 01 · The Vault

    A solid graphite cube on black basalt, one edge lit in amber.

    01 Led by Andreas Stele

    Bitcoin Treasury
    & Education

    A reserve with rules, and a team that understands it. We design the treasury framework, teach the people who run it, and publish the research that keeps the board current.

    • Treasury strategy Policy, mandate, risk scenarios and reporting readiness
    • Professional education Briefings, board workshops and programmes for finance teams
    • Research Market notes and deep dives on bitcoin as a corporate asset
    Education formats
  2. 02 Room 02 · The Engine Room

    A long data-centre aisle, black racks dotted with amber status lights receding into blue haze.

    02 Software company

    AI-powered software
    for your business

    Not another subscription you bend your company around. We build cloud-native software around how you already work — and put AI where it saves hours, not where it makes headlines.

    • AI agents & copilots Assistants that answer from your own data, with sources
    • Analytics Dashboards and forecasting across operations and reserves
    • Automation & integration ERP, CRM, banking and exchange APIs, joined up
    How we build
  3. 03 Room 03 · The Studio

    Blank paper cards in a careful grid with colour swatches and a pencil on a walnut desk under an amber lamp.

    03 Led by Roman Ulko

    Web design
    & marketing

    Research first, then design. We find out what your customers search for, compare and decide on — and build the site, the brand and the campaigns around exactly that.

    • Marketing research Market, customer, pricing and competitor studies
    • Web design Fast, accessible websites and web apps — like this one
    • Brand & campaigns Identity, content and performance marketing
    Brief us

Software

Built for one business.
Yours.

We have the tools to build software for anything. With AI at our side we write in every language and ship to every device — from the watch on your wrist to the screen in the boardroom.

  1. 01ScopeOne workflow, one measurable outcome.
  2. 02PrototypeWorking software on your real data, early.
  3. 03BuildCloud-native, secure, integrated with what you run.
  4. 04RunMonitored, improved, and yours to own.

One rule · every language

  • iOS
  • Android
  • Web
  • macOS
  • Windows
  • watchOS
  • tvOS
  • Linux
  • Cloud
  • APIs
  • Smart contracts
Illustration — figures are examples.
Professionals at walnut tables in an executive seminar high above Dubai, a presenter in silhouette by the window.

Education & research

Understand it
before you hold it.

Bitcoin on a balance sheet is a decision for people who understand it. Andreas teaches founders, boards and finance teams what it is, how it behaves, and how companies govern it — using our own treasury as the case.

  • Executive briefingHalf a day for founders and leadership teams
  • Board workshopGovernance, risk and reporting for directors
  • Professional programmeSeveral sessions for finance and treasury teams
  • Research notesWritten analysis for clients, on a regular schedule

Education and research, not individual investment advice. ASC does not hold, custody or trade client assets; regulated services stay with the licensed providers you appoint.

Hard money needs clear rules. Smart software needs clean data.

Team

Three partners.
All in Dubai.

Andreas Stele
01 · Treasury & Education

Andreas Stele

Founder & Manager

Entrepreneur and investor. Founded ASC in 2021, runs its bitcoin treasury and leads professional education and research.

Roman Ulko
03 · Web & Marketing

Roman Ulko

Partner · Chief Marketing Officer

Leads web design, brand and marketing research: sites and campaigns built on what customers actually look for.

Timo Kont Kontson
Sales

Timo Kont Kontson

Partner · Sales Officer

Your first conversation with ASC. Timo scopes the project, puts the right partner on it and stays your contact throughout.

Start a project

Tell us the goal.
We’ll pick the stack.

Treasury, education, software or web — or all of it. Start with a call; Timo will put the right partner on it, in English or German.

Call
+971 58 533 9254
Write
info@ascdigital.net
Visit
Office E-33, Al Quoz First
Dubai, U.A.E.